Games Workshop CFO Sells Two-Thirds of Her Stake

Eric Gutierrez Jr.
3 min readApr 29, 2024

Analyst Rating: Strong Buy

In a surprising move, Rachel Tongue, the outgoing Chief Financial Officer (CFO) of Nottingham-based Games Workshop, has sold a significant portion of her shares in the company. The sale, which amounts to over $875,000, has caught the attention of investors and industry observers alike.

Games Workshop, best known for its iconic franchises such as Warhammer and Warhammer 40k, has seen remarkable growth in recent years. Tongue, who joined the company in September 1996, has been an integral part of its journey. Over the last nine years, she has served on the firm’s board of directors, initially as the group finance director and, since 2022, as the CFO.

According to a share dealing notification published by Games Workshop, Tongue sold 7,500 shares on April 19 at an average value of $117 per share, netting her a total of $879,000. This transaction represents approximately two-thirds of her original holdings. Tongue still retains 3,691 shares, which account for the remaining third of her stake.

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Recent Developments

In light of recent events, there has been speculation about the timing of Rachel Tongue’s decision to sell a significant portion of her shares in Games Workshop. The company has faced a growing boycott from a segment of the Warhammer 40k community. This backlash was triggered by Games Workshop’s announcement to introduce a female character into the Adeptus Custodes army in the upcoming Codex, a move that has been met with mixed reactions from the fanbase.

Some hobbyists have expressed their discontent by cancelling their Warhammer+ subscriptions and advocating for a boycott. While it is not clear if this unrest directly influenced Tongue’s decision to sell her shares, the correlation between the two events has been a point of discussion among investors and fans alike.

Remember to consider that the reasons behind an executive’s decision to sell shares can be multifaceted, involving personal financial planning, diversification of assets, or other strategic considerations. As such, while the boycott may be a factor, it should not be viewed as the sole reason for the share sale.

Impact on Games Workshop

Despite the significant sale, the impact on Games Workshop’s overall financial health is likely minimal. The company’s share price has experienced remarkable growth, especially since 2016, and Tongue’s investment would have yielded substantial returns. Investors should keep an eye on the company’s full-year results, expected in July, to assess its performance.

Disclaimer: The information provided in this article is based on publicly available sources and does not constitute financial advice. Readers are encouraged to conduct their own research and consult with financial professionals before making any investment decisions.

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Eric Gutierrez Jr.

Financial Analyst, Lvl 20 Alchemist and code monkey… Thank you for coming to my TED talk.